CLIENT: Ayana Lucas
Website: A SELFISH JOURNEY
+ Social Media Highlight Slides
+ Palette Creation
+ Complete Websites Redesign
+ Minimal Logo Design
Font [Coco Gothic] That was chosen for the site
Ayana Lucas is the founder of "A Selfish Journey" blog. It's a digital record of Ayana's personal journey and a place for her to offer advice to her readers. Ayana was looking for someone to help her create a new presence for 'A Selfish Journey' while capturing the essence of who she is. The goal was to make the site a space for her to establish her personal brand and tie it into the instagram highlights that I created for her.
KEEPING IT SIMPLE FOR THE WEBSITE GAVE ME ROOM TO EXPERIMENT WITH WARMER VARIANTS OF THE SAME COLORS.
I found myself redesigning Ayana's site based on the small details I saw repeated in her first site. This included sunflowers and various yellows. I wanted to steer away from making the background of her site white because I didn't think that described her and her goal well enough.
The simple font, the sunflowers, and the various shades of yellow and green just led me to what you see pictured. The colors are bright but not too bright and I was easily inspired by her story and her attachment to the sunflowers.I wanted to embody joy, longevity, and growth and I think I accomplished that with this simple design.
I was looking for someone who could capture my vision and Samirah did just that! Not only did she bring my ideas to life but she put her own creative expertise/spin to it. My site turned out better than I could have ever imagined. Samirah was extremely professional and timely! I was pleasantly surprised at how quickly my website was completed and appreciated the thorough and effective communication that took place throughout the journey.
AYANA LUCAS / FOUNDER + BLOGGER